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Margin

Sponsor

Apple

1 tracked transactions across search distribution, compiled from public reporting.

1
Deals tracked
$20B
Disclosed value
0
Exits / failures

Disclosed value counts only deals where a figure was made public. Most private equity transactions never are, so treat this as a floor, not a total.

The timeline

  1. 2022$20B

    Safari default search placement

    Default search agreement

    Completed9to5Mac / Bloomberg — Google paid Apple about $20 billion in 2022
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Compiled from public reporting. Not investment advice.